Marketing Manager, At The Races
Competitive salary + benefits - Central London
At The Races is the UK and Ireland’s largest, dedicated horse racing channel and is supported through a joint venture between BSkyB and racecourse partners including Arena Leisure plc, Northern Racing and Ascot. The At The Races website, attheraces.com, has become a market leading online destination for racing fans attracting over 900,000 monthly unique users.
This is a broad and varied role which will enable the successful candidate to influence all areas of the business both domestic and international. You will liaise with stakeholders in TV production, website and commercial teams to devise and activate plans that will support and drive revenues across the business.
The Role:
- Manage relationships with 30 UK and 26 Irish racecourse partners
- Develop and implement cooperative marketing plans for racecourse partners and manage promotional activity across owned media channels
- Manage brand sponsorship activity, attend and represent the company at race days
- Responsible for CRM activity, e mail marketing and new media consumer touch points
- Oversee creative development of trade and consumer advertising, collateral and all aspects of corporate communications
- Manage promotion of ancillary attheraces.com products and services: live streaming, casino and gaming
- Develop and implement promotions and content syndication strategies with domestic and international partners
- Assist the Marketing Director with management of key international clients and developing marketing programmes to promote UK/Irish horse racing to wagering markets around the world
The Person:
Of graduate calibre, you will be highly creative but have a keen eye for the consumer and a shrewd commercial outlook. You will have proven skills in building relationships or in account management. You will have excellent communication skills and your ability to manage and influence relationships will be key to your success in this role.
With strong organisational skills you are likely to have at least 2-3 years experience of delivering effective marketing communication programmes for a consumer facing brand. You may have a background in media or sports marketing and ideally will have an interest in horse racing.
The Marketing Manager position will be based in our new, central London offices on Aldwych, WC2, and comes with full healthcare, contributory pension and further benefits.
To apply for this role, please send your CV and covering letter to recruitment@attheraces.com.
Closing date for applications is Friday 10 September 2010.
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